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Who it’s for
Founder-led SMEs and scaling teams that want consistent visibility, credible content and a simple way to turn strategy into steady pipeline.
Outcome
A clear story, a reliable content engine and distribution that reaches the people who matter — measured with monthly reporting you can act on.
Strategy & planning
Content strategy sprint and rolling 90-day calendar
Monthly planning call (45–60 mins) and Slack/email support
Keyword research and content briefs (2–3 targeted themes)
Content creation
2 - 4 long-form blogs (800–1,200 words) or 1 blog + 1 thought-leadership article
1 website optimisation task (e.g., refresh a key page, add FAQs, internal links)
1 lead-gen asset per quarter (guide, checklist, or case-study refresh)
Distribution
Social package: 12–16 posts across up to 2 channels (e.g., LinkedIn + X), sized for native formats
Newsletter item: 1 editorial email or digest blurb, with subject-line tests
On-site SEO: titles, meta descriptions, schema where relevant
Reporting & optimisation
Monthly performance report: traffic, keyword movement, CTR, top pages, social reach/engagement, email metrics
Recommended next steps and a simple priority list for the coming month
Who it’s for
Founder-led SMEs and scaling teams that want consistent visibility, credible content and a simple way to turn strategy into steady pipeline.
Outcome
A clear story, a reliable content engine and distribution that reaches the people who matter — measured with monthly reporting you can act on.
Strategy & planning
Content strategy sprint and rolling 90-day calendar
Monthly planning call (45–60 mins) and Slack/email support
Keyword research and content briefs (2–3 targeted themes)
Content creation
2 - 4 long-form blogs (800–1,200 words) or 1 blog + 1 thought-leadership article
1 website optimisation task (e.g., refresh a key page, add FAQs, internal links)
1 lead-gen asset per quarter (guide, checklist, or case-study refresh)
Distribution
Social package: 12–16 posts across up to 2 channels (e.g., LinkedIn + X), sized for native formats
Newsletter item: 1 editorial email or digest blurb, with subject-line tests
On-site SEO: titles, meta descriptions, schema where relevant
Reporting & optimisation
Monthly performance report: traffic, keyword movement, CTR, top pages, social reach/engagement, email metrics
Recommended next steps and a simple priority list for the coming month