Copydesk
News and ideas from The Copy Guild
Working in Tech: Is the Agile Manifesto Still Relevant?
As we embrace deep learning and AI, is it time to revisit the original Agile Manifesto?
Transforming Digital Public Services —The Challenges
Working with government clients brings a unique set of challenges for content and tech agencies.
Stay Human: Embracing Authenticity in Content Creation
Authenticity and purpose are crucial for brands that want to connect.
Missed Content Opportunities: Financial Wellness
Exciting new directions for content marketing for finance brands.
Readability and Compliance in Financial Marketing in the UK
How readability metrics play a crucial role in adhering to compliance standards when crafting marketing materials.
Threads: A New Frontier for Financial Marketers
Emma Ritson explores the benefits of Threads and how to use it to share your message.
What Content Gaps Do Your Finance Audience Want Filled?
Discovering the desired content for your financial audience can make a massive difference to your brand’s success.
Unlocking the Full Potential of Your Existing Content with SEO
Sarah explores the benefits of repurposing old content for new goals.
The Power of Quarterly Marketing Plans
Polly explores why having a marketing plan can turbocharge your marketing goals.
How Blogging Improves Search Engine Optimization (SEO)
Polly highlights why blogging is so effective for traffic and exposure.
On-Page SEO: A Guide to Best Practices in 10 Essential Steps
Tom highlights how on-page SEO can impact your business for the better.
The Incredible Value of Content Marketing: And the Stats to Prove it
Emma explains the value of content marketing in real terms.
How SEO and Content Marketing Work Together
Emma captures the magic behind The SEO Folk’s one-two punch!
