Is ChatGPT the enemy of SEO?

Sure, ChatGPT is helpful, but for SEO it can be your number one enemy. Why? Chat GPT creates such generic content that Dr Google, and the search ranking algorithm, actually penalizes you for using it.

Let’s break this down.

ChatGPT is designed to generate text based on patterns learned from vast amounts of data all over the interwebs. Yep, while it can be a useful tool for certain things, there are a bunch of reasons why relying solely on ChatGPT-generated content could be flat-out detrimental to your website's ranking on Google and other search engines.

Sad face.

When you think about the fact that SEO is broken down into four sections — on-page SEO, technical SEO, off-page and local SEO — it’s clear that using unoriginal content will effect most of these processes.

Here are five key reasons why creating authentic content is essential for effective SEO:

ChatGPT Content Can Be Unoriginal

Face it, most ChatGPT content sounds like a robot—or a slightly inebriated news reader who has had one too many Buds and is reading the teleprompter like a robot. Since ChatGPT is programmed to generate text based on patterns it has learned from all that frigging data on the web, the content it produces most often is flat-out unoriginal or even plagiarized.

And that’s bad for business!

AI hasn’t developed enough at this stage to write in both long and short sentences, with human-like warmth and intention. So when you read it, it’s easy to pick up on. It’s also sloppy, and lazy, to use ChatGPT. On top of this, duplicate content can negatively impact your website's search engine ranking because it makes it harder for search engines to determine which page to actually display in search results.

Also, importantly, users may be less likely to engage with content that they’ve read elsewhere, resulting in a lower click-through rate and fewer conversions. Boo.

ChatGPT Content Can Be Irrelevant

While ChatGPT can produce text on a wide range of topics, it may not always be able to produce content that is relevant or useful to your target audience. This is because GPT doesn’t have a deep understanding of your business or your customers' needs and preferences.

Sorry robot.

When you create content yourself, you can ensure that it is tailored to your audience's specific interests and concerns. This can help to attract more qualified leads to your website, increase engagement and conversions, and ultimately improve your search engine ranking.

ChatGPT Content Can Lack Context

Another potential issue with ChatGPT-generated content is that it may lack context. This is because it really doesn’t have a rich or complete understanding of the broader topic or industry in which your business operates. Without the nuance and the edge, you are left with empty spaces. Empty sayings. Empty sales funnels.

Context is important for SEO because search engines aim to provide users with the most relevant and useful information possible. If your content is too generic or lacks context, it sucks for you and your search results.

Authentic Content Builds Trust and Authority

The good news is that in today’s world authenticity is still valued, and anything generic is looked down upon. What a damn relief! When you create authentic content, you have the opportunity to demonstrate your expertise, build trust with your audience, and establishing yourself as an authority in your industry. Important stuff! If you can provide unique insights and perspectives that are not available elsewhere, your customers and clients will return again and again.

This trust and authority can also improve your website's search engine ranking. This is because search engines value high-quality content that provides value to users.

Authentic Content Can Be More Engaging

Finally, authentic content is often more engaging and shareable than ChatGPT-generated content. This is because it is more likely to be written in a tone and style that resonates with your audience.

Engaging content can help to attract more visitors to your website, increase the amount of time they spend on your site, and encourage them to share your content with their own networks. All this layering, communicating and intertextual dialoguing contribute to improving your search engine ranking over time.

That’s a wrap!

So yeah folks. ChatGPT can be a useful tool for generating text, but relying solely on its output for your website's content can wreck your search engine ranking and your reputation. By creating authentic content that is tailored to your audience's needs and interests, you can improve your website's relevance, context, and engagement, and establish yourself as an authority in your industry.

Yay!

Regenerate response. (Just kidding, this was written by us).