The 90-Day Narrative

Over four to six weeks, we help you:

• Articulate who you are, what you stand for, and where you’re taking the organisation.
  We identify your leadership themes, your tone of voice, and your why — the consistent thread that ties everything together.

• Develop 3–5 anchor LinkedIn stories for your key audiences — your team, your board, your customers — so each group hears a version of your vision that feels relevant, coherent, and human.

• Shape your early communications — from all-hands notes, onboarding speeches and Q&A talking points to external statements and your first LinkedIn posts — ensuring your message lands with clarity and warmth.

• Create a concise leadership voice guide, distilling tone, key phrases, and messaging principles so you and your comms partners can stay aligned as your role evolves.

• Unlimited brainstorming sessions to help you highlight issues and find solutions

• Design a 90-day communication rhythm, mapping where and how your story should show up — in meetings, internal channels, public updates, or media — to build steady visibility and trust.

The result is a leadership narrative that feels authentic, consistent, and adaptable.

Something that helps you earn trust — faster.

Because people don’t just follow strategy — they follow story

In the end, the first 90 days aren’t about proving you’re right. They’re about showing people who you are.

When your story is clear, people know where to place their confidence. And when your words match your intent, your influence grows naturally.

At The Copy Guild, we help leaders build that bridge — between vision and understanding, between leadership and trust.

📩 hello@thecopyguild.com
Private, invitation-only engagements for senior leaders in transition.